Service Agreement for Marketing Professionals
Service agreements for marketing professionals.
Engage clients with scope, ad-spend handling, deliverables, and creative-IP terms tuned for in-house marketers, freelancers, and agencies.
Free to start — No credit card required
Marketing service agreements have a wrinkle most contracts don't: ad-spend pass-through. Mishandle that and you'll either eat the float or get accused of marking it up. Get scope, spend, and deliverables right and the rest follows.
Why marketing professionals need a service agreement
- Ad-spend pass-through and management fees must be unambiguous.
- Deliverable cadence (posts, campaigns, reports) sets expectations.
- Creative IP transfers cleanly with clear final-payment trigger.
Common scenarios
Performance marketing retainer
Monthly retainer plus pass-through ad spend with reporting cadence and channel-mix authority.
Content or social management
Defined post cadence, approval flow, and platform-by-platform deliverable counts.
Campaign or launch project
Time-bound campaign with creative, paid media, and reporting milestones tied to launch date.
Clauses to pay attention to
Common questions
- How should ad spend be handled?
- Best practice is client-funded directly to the platform, or pass-through with no markup. If marked up, disclose it explicitly — opaque markups are a relationship-ender.
- Who owns the ad accounts?
- The client should own platform accounts (Google, Meta, etc.) with the agency granted user access. This protects the client if the engagement ends.
- What happens to creative on termination?
- Creative paid for transfers to the client on final payment. Pre-payment work-in-progress typically stays with the agency unless otherwise negotiated.
Ready to create your service agreement?
Generate a service agreement tailored for marketing professionals — jurisdiction-aware, fully editable, and ready in minutes.
Free to start — No credit card required