Contracts built for Marketing Professionals
Contracts for marketing agencies, freelance marketers, and brand strategists - covering campaign deliverables, performance metrics, and content ownership.
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Contract templates for Marketing Professionals
Every template is customized to your specific situation - not a generic fill-in-the-blank form.
Marketing Services Agreement
Covers campaign strategy, content creation, and performance reporting between a marketer and client.
- Campaign scope and deliverables
- Performance metrics and reporting schedule
- Content ownership and usage rights
Social Media Management Contract
For managing client social media accounts - covers content calendars, approval workflows, and brand guidelines.
- Platforms covered and posting frequency
- Content approval process and turnaround
- Account access and security protocols
Marketing Retainer Agreement
Ongoing monthly marketing services with defined hours, deliverables, and rollover policies.
- Monthly retainer amount and included hours
- Scope of ongoing services
- Rollover policy for unused hours
Marketing NDA
Protects client campaign strategies, audience data, and competitive insights during and after the engagement.
- Definition of confidential marketing data
- Non-compete and non-solicitation terms
- Duration of confidentiality obligations
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Common questions from marketing professionals
- Who owns the content a marketing agency creates?
- By default, the creator typically retains copyright unless the contract explicitly assigns it. Most marketing agreements include a clause transferring ownership of deliverables to the client upon full payment - or granting a perpetual license. Your contract should be explicit about who owns what, especially for brand assets, copy, and creative work.
- Should marketing contracts include performance guarantees?
- Performance guarantees (like guaranteed lead counts or conversion rates) are risky for both sides. Most professional marketing contracts define deliverables (posts, campaigns, reports) rather than outcomes. If performance metrics are included, they should be tied to bonuses rather than base compensation, with clear measurement methodology.
- What happens to social media accounts when a marketing contract ends?
- Your contract should address account transition: returning login credentials, transferring admin access, removing agency team members, and providing a content archive. Disputes over account ownership have led to real legal battles - a clear contract prevents this entirely.
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