Marketing Services Agreement

Defines the marketing services, campaign channels, content deliverables, timelines, client inputs, approval process, and any services expressly excluded from the engagement.

Establishes the key performance indicators to be tracked, reporting cadence, analytics sources, and clarifies that marketing outcomes may depend on market conditions and client-controlled factors.

Sets out the fee structure, invoicing schedule, payment deadline, late payment consequences, taxes, and treatment of ad spend, software, media buying, or other third-party costs.

Allocates ownership of final deliverables, drafts, pre-existing materials, templates, strategy materials, stock assets, and licenses granted for campaign use after payment.

Requires each party to protect confidential business, campaign, customer, analytics, platform, and login information and to use access credentials only for authorized project purposes.

Requires compliance with applicable advertising, privacy, platform, and consumer protection rules, assigns responsibility for client-approved claims, and limits liability for indirect damages where permitted.

Defines the agreement term, termination notice period, termination for breach or nonpayment, final payment obligations, return of materials, and orderly transition of campaign assets.

Identifies governing law, venue or dispute process, notice requirements, and procedures for resolving disagreements before litigation where appropriate.