Marketing Retainer Agreement

Defines the recurring marketing activities, deliverables, strategic support, reporting obligations, excluded services, and approval responsibilities for the retainer.

Sets the fixed monthly retainer amount, included service hours, billing schedule, invoice terms, taxes, and treatment of work beyond the included hours.

Explains whether unused hours expire or roll over, any limits on carryover, and how rollover hours may be scheduled or forfeited.

Allocates ownership of client-provided assets, final deliverables, working files, third-party materials, and licenses needed to perform campaign work.

Requires each party to protect confidential business, campaign, audience, pricing, analytics, and strategy information disclosed during the engagement.

Clarifies reporting practices, campaign measurement, client dependencies, platform variables, and that marketing outcomes such as sales, ranking, engagement, or conversion results are not guaranteed unless expressly stated.

Establishes the initial term, renewal process, termination notice requirements, payment obligations upon termination, and transition responsibilities.

Limits certain damages, addresses indemnity or risk allocation for client-approved materials, and provides a process for resolving disputes under the selected governing law.