Non-Disclosure Agreement for Agencies
Agency NDAs that don't slow down a pitch.
A mutual NDA built for agencies — protects client confidentiality and your own pricing, process, and team-structure information during pitches and engagements.
Free to start — No credit card required
Agency NDAs come up at every stage: RFP responses, pitch meetings, kickoffs, subcontractor onboarding. A bad template either slows the deal (12 pages of legalese for a 30-minute meeting) or fails to protect what actually matters (your rate cards, your process, your team's resumes). This template is sized for agency speed.
Why agencies need a non-disclosure agreement
- Mutual structure protects agency rate cards, process docs, and pitch materials.
- Reasonable term and survival period (1–2 years) gets signed without legal back-and-forth.
- Permitted-disclosure language covers subcontractors and freelancers on the engagement.
- Carve-outs for general-knowledge residuals preserve your reusable methodology.
Common scenarios
RFP and pitch processes
Mutual NDA before the prospect shares their brief, brand details, or strategic challenges, and before you share your pricing and approach.
Subcontractor and freelancer onboarding
Back-to-back NDAs ensure that when you bring in outside talent, the client's information stays protected through the chain.
Multi-agency pitches
When the client invites multiple agencies to pitch, mutual NDAs across the table prevent your approach from leaking to competitors.
Clauses to pay attention to
Common questions
- Should agencies use mutual or one-way NDAs?
- Mutual, almost always. You're sharing your rate cards, sample work, process docs, and team information during the pitch — those deserve protection too. Mutual NDAs also signal that you take confidentiality seriously, which is often part of the agency's value proposition.
- How do we handle subcontractors and freelancers?
- Two layers: (1) the client NDA should include permitted-disclosure language allowing you to share information with subcontractors and freelancers under matching obligations; (2) you sign back-to-back NDAs with the subcontractors that mirror the client's protections. Together, this creates a clean chain of confidentiality.
- What if the client wants their own NDA?
- Common — and often acceptable, but read it carefully. Watch for: perpetual confidentiality, broad non-solicit clauses (especially of your team), residuals that prevent you from using general industry knowledge on other engagements, and one-sided injunctive-relief language. Negotiate or counter with your template.
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